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Stereotype of the Month Entry

Little Chief Another Stereotype of the Month entry:

Smokehouse Products Little Chief™ Front Load Electric Smoker

Create tantalizing meats that will make your mouth water with this Little Chief Electric Smoker. This front-loading unit includes a recipe book, instructions for use and hickory chips for up to six loads. It uses 110-volt household current and holds up to 20 pounds of meat.
Dimensions : 11-1/2" x 12-1/2" x 24-1/2".

Rob's comment
Although you can't see it well, the package of hickory chips features a little chief sitting in front of a teepee. This is an abuse of the "chief" concept, since little boys can't become chiefs.

More subtly, the Little Chief is associated with the outdoors, smoking, meat, and a woodsy flavor (hickory). I suppose this company wants to link smoked meat with Indians just like the company that sells beef jerky with a chief on the package.

It's similar to the reason you see motorcycles, cars, even planes and missiles with Indian names. Namely, because the stereotypical Indian is tough, macho, powerful, wild. As I've said before, you don't see women's products named after Indians. Stereotypical Indians are masculine, not feminine.

Related links
The big chief

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