Home | Contents | Photos | News | Reviews | Store | Forum | ICI | Educators | Fans | Contests | Help | FAQ | Info

Marketing a Small-Press Comic Book
(12/20/99)


DON'Ts
Don't spend a lot on paid advertising. I've yet to see it pay off. The only advertising I'm paying for now is a "booth" at comicon.com, and that's an inexpensive gamble. When it lapses, I don't plan to renew it.

Don't spend a lot on paid tables at conventions. Maybe it's just me, but I haven't found them to be a break-even proposition. You can argue that the exposure is good regardless, but you also can argue for spending the same time firing off materials to reviewers or potential outlets.

DOs

Bonus tips!
How to build traffic on your website and thus interest in your comic

Related links
Retailer Steve Bates's thoughts on marketing indy comics
Writer Don McGregor's thoughts on marketing indy comics


* More opinions *
  Join our Native/pop culture blog and comment
  Sign up to receive our FREE newsletter via e-mail
  See the latest Native American stereotypes in the media
  Political and social developments ripped from the headlines



. . .

Home | Contents | Photos | News | Reviews | Store | Forum | ICI | Educators | Fans | Contests | Help | FAQ | Info


All material © copyright its original owners, except where noted.
Original text and pictures © copyright 2007 by Robert Schmidt.

Copyrighted material is posted under the Fair Use provision of the Copyright Act,
which allows copying for nonprofit educational uses including criticism and commentary.

Comments sent to the publisher become the property of Blue Corn Comics
and may be used in other postings without permission.