Home | Contents | Photos | News | Reviews | Store | Forum | ICI | Educators | Fans | Contests | Help | FAQ | Info

Stereotype of the Month Entry

Another Stereotype of the Month entry:

Hello Rob,

First things first....

Thank you for maintaining such a wonderful, and unfortunately necessary, site.


Here is my nomination for March stereotype of the month. I did not see this one having been already nominated. If it has, I offer apologies for taking up your time.

Having come up short on a few items, like bread, the other day after getting snowed in here in southwest Virginia, I grabbed a loaf of all that was left when I was able to get to the store. Sunbeam white bread. After I got home I turned it over to read the nutritional info and noticed a series of "collector cards" being offered.

Little Miss Sunbeam—Free Collector Cards

I was immediately drawn to the second card down on the left.

This is a current promotion that Sunbeam bread is offering.

Louis Hazard
Patrick County, Stuart, Virginia

Rob's reply
The second card on the left shows an Indian chief smiling at Little Miss Sunbeam, who is dressed in a little Indian maiden's outfit and is admiring her necklace. A few problems with this:

One, a real Indian chief, who dresses up only for cermonial purposes, would rarely if ever interact with a little white girl.

Two, the chief almost certainly wouldn't countenance the little white girl's pretense of being Indian. As we've noted many times, you don't become an Indian by looking like an Indian.

Three, the chief and maiden are both common stereotypes. The card reinforces the idea that all Indians looked like this.

Related links
Indian wannabes and imitators

* More opinions *
  Join our Native/pop culture blog and comment
  Sign up to receive our FREE newsletter via e-mail
  See the latest Native American stereotypes in the media
  Political and social developments ripped from the headlines

. . .

Home | Contents | Photos | News | Reviews | Store | Forum | ICI | Educators | Fans | Contests | Help | FAQ | Info

All material © copyright its original owners, except where noted.
Original text and pictures © copyright 2007 by Robert Schmidt.

Copyrighted material is posted under the Fair Use provision of the Copyright Act,
which allows copying for nonprofit educational uses including criticism and commentary.

Comments sent to the publisher become the property of Blue Corn Comics
and may be used in other postings without permission.