Another Stereotype of the Month entry:
Equating Indians with power and vitality is common enough. Note all the cars, trucks, and vans named after Indians, as well as the revived Indian motorcycles. This is relatively benign as stereotypes go.
But this drink features a scowling blue-skinned Indian...with fiery red hair...in a Mohawk style that suggests a warrior. In reality, Sitting Bull was more of a spiritual leader than a fighting man, and of course he didn't have blue skin or a red Mohawk. This product combines a well-known Indian name with an unrelated, negative image to sell, sell, sell.
. . .
All material © copyright its original owners, except where noted.
Original text and pictures © copyright 2007 by Robert Schmidt.
Copyrighted material is posted under the Fair Use provision of the Copyright Act,
which allows copying for nonprofit educational uses including criticism and commentary.
Comments sent to the publisher become the property of Blue Corn Comics
and may be used in other postings without permission.