December 31, 2006

Summing up Mel's message

posted by Rob at 12:27 AM

4 Comments:

Blogger writerfella said...

Writerfella here --
This is immediate: up until today, 1-1-07, APOCALYPTO has made a domestic boxoffice total of $47,792,000. Figures will change over the coming week, as we now are entering 2007 and international earnings are not yet available. The real test of its earning power will not come until the film is released on DVD, perhaps in March. Pop culture phenomenon? Not likely. Movie attendance earnings? Still to be reckoned with... It's STILL alive!
All Best
Russ Bates
'writerfella'

4:51 AM  
Blogger Rob said...

Apocalypto doesn't qualify as a pop-culture phenomenon as I define it. Not like Pirates of the Caribbean: Dead Man's Chest, anyway. But it's still the most egregious example of Native stereotyping in the media this year.

I think I read that Apocalypto cost $81 million to make. It may earn that much through international and DVD sales, but it's not likely to earn much more. Does that demonstrate what happens when you stereotype Indians?

1:41 AM  
Blogger Not a Sioux said...

" Does that demonstrate what happens when you stereotype Indians?"

Well, if you are a certain pro football team from Washington DC, it means you close out your season at the bottom of your division too.

12:32 PM  
Blogger Rob said...

Well, I can't prove that the stereotypes in Apocalypto hurt it at the box office. On the other hand, several people have told me they weren't going to see the movie after reading my postings on it. If enough people reacted this way, it might very well dampen Apocalypto's earnings.

11:10 AM  

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