Odd couple of advertising

Bud Light Shines Light on Odd CoupleThe latest TV effort for Bud Light—an odd pairing of a primitive tribesman and a modern American as roommates—was born out of a real-life experience. Sort of.

"[Copywriter] Jeb [Quaid] had a really bad roommate in college," said Mark Gross, the DDB Chicago group creative director who oversaw the campaign. "We thought, wouldn't it be funny if we paired up a bad roommate with someone, and that the only thing about him was that he liked Bud Light."